Kim Kardashian and Kayne West are the new faces of Balmain

Kim Kardashian-West and her husband Kanye have become the latest in a long line of high profile names to join the coveted ‘Balmain Army’. The pair feature in the SS15 Menswear campaign, which was shot by Mario Sorrenti. The Paris fashion house has labelled the latest campaign as ‘Army of Lovers’ with emphasis being placed upon the chemistry between arguably one of the most famous couples on the planet, widely known as ‘Kimye’.

The choice in the two stars comes at the end of a successful year for them regarding the fashion industry, having been chosen to front American Vogue in April. It has long been evident that Kanye has had his eye on a career in the fashion industry, with a number of collaborations under his belt with the likes of Nike, Adidas, A.P.C. and Louis Vuitton. Kim herself has gone from mocked reality star to one of the most fashionable women on the planet (most likely due to Kanye’s intervention). The image of fame hungry reality star has disappeared and in its place stands one of the most popular women on the planet (she is the most followed celebrity on Instagram for one). Within 30 minutes of tweeting an image from the latest campaign with the caption ‘Balmain’, Kim had already gathered 3,000 retweets.

Friends with Olivier Rousteing, Creative Director of Balmain, it was only a matter of time before they became a part of his team. The French man of fashion said: “I wanted to capture a moment of love. Kim and Kanye are style icons and friends. It is an honour to have them in this Balmain campaign. Together, they represent love, beauty and diversity — they are the new modernity. This is more than a campaign, it expresses something beyond clothes — it is a celebration of love and friendship. This is a new statement for Balmain.”

They now follow in the footsteps of Cara Delevingne, Rihanna, Joan Smalls, Rosie Huntington-Whitely and Jourdan Dunn to front one of the Parisian fashion house’s campaigns. Even Kim’s own sister Kendall Jenner has been given the honour of walking for the label. Surely the question now on is “What is next for Kimye?” As 2014 has drawn to a close, what is the next step in the powerful duo’s domination of the fashion industry?

Zak Maoui, Correspondent (Fashion)

Image courtesy: Balmain, via