As mobile data packages become cheaper and music on demand becomes an ever growing consideration, Apple has brought out their own version of music streaming to complement iTunes.

Anyone with an iPhone, iPad or iPod Touch will be able to access Apple Music. There will be a subscription of around £10 a month, which compared to several free streaming services, is expensive, but it will give a user access to more than 25 million songs on the iTunes library without having to download or sync.

The service has five million more songs than competitor Spotify, and also gives access to lovingly created playlists that will allow a listener to pick a mood, a city, a feeling or a time of day to match music to.

Apple will be giving a free Apple Music version, but it will only include the Apple radio station called Beats1, and the Apple Music social media site that will promote music sharing, and allow fans to connect to their favourite artists as they are listening to their music.

Beats1 will use DJ’s playing live sets from all over the world, playing their favourite songs, hosting artists for interviews and sharing their love of music with global listeners.

The new service was not entirely met with excitement from the music artist community. Due to Apple offering a three-month trial period for Apple Music, Taylor Swift initially refused to allow her music to be included in the service. “We don’t ask you for free iPhones. Please don’t ask us to provide you with our music for no compensation.” 

She said that not paying artists royalties in the three-month trial period was “shocking, disappointing, and completely unlike this historically progressive and generous company.”

Apple considered the threat of Swift holding back her new album, 1984, serious enough, as they have agreed that artists will be paid their due royalties in this trial period.

The service has also not launched with the sophistication users were expecting from an Apple product. With corrupted downloads, overriding sync settings and inaccurate album covers, it is beginning to look like Apple may have been premature in considering Apple Music ready to launch.

 – Joe Thorpe, Editor (Tech)

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