Correspondent (Oceania)
CANBERRA — Australia’s labor party this week raised global attention with a campaign highlighting the need for a national broadband network in the country.
The ad, focused on selling the Australian internet as promised by Labor’s opposition, The Coalition, worldwide. The video has cleverly drawn attention to the fact that internet connectivity and speed is anything but a given in 2013, as well as acting a vital campaign tool for Rudd’s incumbent Labor party.
In the video, Labor’s false ‘Abbot’s internet’ ISP attempts to sell the promised Coalition internet plans to shocked global citizens. Except the video misses one crucial trick in order to craft the propagandist narrative it intends. All of the canvassed areas are in major, global cities, meaning fast internet is all but a given.
But had the Labor propaganda machine headed to even vaguely remote areas of Spain or even Britain they’d have had less surprised reactions from locals. Even in Britain, the birthplace of the Internet, you’d be hard-pressed to get a speed of 1mb/s 10 miles outside of any major town.
With more devices demanding high speeds or constant connectivity, it would seem that the tech corporations are not aware of the global reality of the internet. One of dropped connections, varying speeds and general disarray.
The limited launch of 4G in Britain seems confusing in this paradigm, especially when compared with 3G coverage which, 10 years on, still doesn’t cover many areas of the UK.
But perhaps the new wireless spectrums are the way forward for a truly connected world as many networks are still awaiting an expensive transition to fibre from the ancient copper veins most of the planet relies upon.
Image Courtesy: Harishrawat11(Wiki Commons)
Miles McCormack
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